Marketing That Works

The books, in order

1. 1

   Marketing and Sales · 16 min

   The Greatest Salesman in the World

   Og Mandino

   Persistence without direction is just stubbornness: the difference lies in revising your method without abandoning your goal.

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2. 2

   Marketing and Sales · 15 min

   Purple Cow

   Seth Godin

   A product that only pleases people, without bothering or surprising anyone, tends to go unnoticed among so many similar options.

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3. 3

   Marketing and Sales · 16 min

   This Is Marketing

   Seth Godin

   People rarely choose based on what a product does; they choose based on what it says about who they are or want to be.

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4. 4

   Marketing and Sales · 16 min

   Positioning: The Battle for Your Mind

   Al Ries and Jack Trout

   Competing head-on against whoever is already first in a category means fighting the customer's memory, not just their product.

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5. 5

   Marketing and Sales · 16 min

   The 22 Immutable Laws of Marketing

   Al Ries and Jack Trout

   Getting into a category first is worth more than spending years trying to prove your product is better than that of the leader who already holds the top spot.

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6. 6

   Marketing and Sales · 15 min

   The Ultimate Sales Machine

   Chet Holmes

   The customer who is ready to buy today is always a minority, so ignoring everyone who hasn't decided yet means giving up the biggest slice of the market.

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7. 7

   Marketing and Sales · 16 min

   Tribes: We Need You to Lead Us

   Seth Godin

   Every tribe already exists before it has a ready-made leader; what's missing is someone willing to take the first step and accept the risk of being wrong.

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8. 8

   Personal Development · 16 min

   The Tipping Point: How Little Things Can Make a Big Difference

   Malcolm Gladwell

   In a social epidemic, a small group of people with specific roles, the ones who connect, the ones who know what's worth it, and the ones who persuade, carries the weight of spreading the idea, not the general crowd.

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9. 9

   Marketing and Sales · 14 min

   Influence: The Psychology of Persuasion

   Robert B. Cialdini

   Most decisions that feel like yours alone were actually pulled by an automatic trigger that someone learned how to set off.

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10. 10

    Marketing and Sales · 15 min

    What Great Brands Do

    Denise Lee Yohn

    Promoting human values and a genuine sense of purpose builds deeper customer loyalty than highlighting technical features.

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