Guided Journey
Entrepreneur Biographies
How great founders started small, made mistakes, and built empires.
The books, in order
Biographies and Memoirs ยท 15 min
Losing My Virginity
Richard Branson
Diversifying a business too much without enough cash is the same risky bet, just disguised as vision for the future.
Biographies and Memoirs ยท 17 min
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
Selling well and having cash to spare are completely different things; plenty of good companies go under because they grow too fast without the money to support their own success.
Biographies and Memoirs ยท 16 min
Sam Walton: Made in America
Sam Walton
The one detail you forget to negotiate in a lease can cost you an entire business, no matter how well it's doing.
Business ยท 14 min
Play Nice But Win
Michael Dell
Past success becomes a blind spot: what made the company grow can be exactly what keeps it from seeing the change coming.
Biographies and Memoirs ยท 17 min
My Life in Full
Indra Nooyi
Having the freedom to play in a band or on a team, at a time when that was uncommon for girls, leaves a mark on the confidence you carry for the rest of your life.
Biographies and Memoirs ยท 20 min
The Autobiography of Benjamin Franklin
Benjamin Franklin
When we rebuild an idea in our own words, we uncover gaps that passive reading can hide.
Biographies and Memoirs ยท 16 min
Steve Jobs
Walter Isaacson
Cutting features from a product until only the essentials are left takes more courage than adding one more button to please everybody.
Biographies and Memoirs ยท 17 min
Elon Musk
Walter Isaacson
In the book's portrait, Musk's companies carry the marks of the founder's harsh childhood, for better and for worse, more than any business plan on paper.
Biographies and Memoirs ยท 16 min
The Snowball: Warren Buffett and the Business of Life
Alice Schroeder
Getting rich fast and staying rich for decades are two different skills, and the second depends far more on patience than on luck or genius.
Biographies and Memoirs ยท 16 min
The Making of Donald Trump
David Cay Johnston
Fortunes in urban real estate often depend more on government tax incentives than on the workings of the free market alone.
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