15 Minutes

Guided Journey

Entrepreneur Biographies

How great founders started small, made mistakes, and built empires.

The books, in order

  1. 1Cover of Losing My Virginity

    Biographies and Memoirs ยท 15 min

    Losing My Virginity

    Richard Branson

    Diversifying a business too much without enough cash is the same risky bet, just disguised as vision for the future.

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  2. 2Cover of Shoe Dog: A Memoir by the Creator of Nike

    Biographies and Memoirs ยท 17 min

    Shoe Dog: A Memoir by the Creator of Nike

    Phil Knight

    Selling well and having cash to spare are completely different things; plenty of good companies go under because they grow too fast without the money to support their own success.

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  3. 3Cover of Sam Walton: Made in America

    Biographies and Memoirs ยท 16 min

    Sam Walton: Made in America

    Sam Walton

    The one detail you forget to negotiate in a lease can cost you an entire business, no matter how well it's doing.

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  4. 4Cover of Play Nice But Win

    Business ยท 14 min

    Play Nice But Win

    Michael Dell

    Past success becomes a blind spot: what made the company grow can be exactly what keeps it from seeing the change coming.

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  5. 5Cover of My Life in Full

    Biographies and Memoirs ยท 17 min

    My Life in Full

    Indra Nooyi

    Having the freedom to play in a band or on a team, at a time when that was uncommon for girls, leaves a mark on the confidence you carry for the rest of your life.

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  6. 6Cover of The Autobiography of Benjamin Franklin

    Biographies and Memoirs ยท 20 min

    The Autobiography of Benjamin Franklin

    Benjamin Franklin

    When we rebuild an idea in our own words, we uncover gaps that passive reading can hide.

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  7. 7Cover of Steve Jobs

    Biographies and Memoirs ยท 16 min

    Steve Jobs

    Walter Isaacson

    Cutting features from a product until only the essentials are left takes more courage than adding one more button to please everybody.

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  8. 8Cover of Elon Musk

    Biographies and Memoirs ยท 17 min

    Elon Musk

    Walter Isaacson

    In the book's portrait, Musk's companies carry the marks of the founder's harsh childhood, for better and for worse, more than any business plan on paper.

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  9. 9Cover of The Snowball: Warren Buffett and the Business of Life

    Biographies and Memoirs ยท 16 min

    The Snowball: Warren Buffett and the Business of Life

    Alice Schroeder

    Getting rich fast and staying rich for decades are two different skills, and the second depends far more on patience than on luck or genius.

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  10. 10Cover of The Making of Donald Trump

    Biographies and Memoirs ยท 16 min

    The Making of Donald Trump

    David Cay Johnston

    Fortunes in urban real estate often depend more on government tax incentives than on the workings of the free market alone.

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Other Journeys

๐Ÿ’ฐ Get Out of Debt๐Ÿ” Habits That Stick๐Ÿ“ˆ Investing From Scratch๐Ÿ’ญ Wealth Mindset๐Ÿ  Money in Brazil๐ŸŽฏ Focus and Productivityโ˜€๏ธ Mornings That Change Your Day๐Ÿ’ช Self-Esteem and Courage๐ŸŒฟ More Calm Every Day๐Ÿง  How the Mind Works๐Ÿงญ The Leader Who Inspires๐Ÿš€ Start a Business From Scratch๐Ÿ“ฃ Marketing That Works๐Ÿข Inside Great Companies๐ŸŽจ Creativity Without Blocksโค๏ธ Better Relationships๐Ÿง˜ Meaning and Serenity๐Ÿ… High Performance๐ŸŽ Lasting Health๐Ÿ”ญ Science Curiosity๐Ÿ“š Classics and Stories๐ŸŒŸ Inspiring Biographies๐ŸŒน Women Who Changed the World๐Ÿ‡ง๐Ÿ‡ท Brazil in Books๐Ÿ—ฟ Stoicism in Practice๐ŸŒฌ๏ธ Anxiety Under Control๐Ÿ’š Take Care of Your Mind๐Ÿผ Parenting With Love and Limits๐Ÿ’ A Strong Marriage๐Ÿ–‹๏ธ World Classics๐Ÿ”ฎ Addictive Fiction๐Ÿ›ฐ๏ธ Technology and the Future๐Ÿ“Š Understand the Economy๐Ÿ•ฏ๏ธ Unhurried Spirituality๐Ÿ˜ด Truly Rest๐Ÿ—ฃ๏ธ Speak and Persuade๐Ÿงฉ Think Better๐Ÿง— Career With Direction๐Ÿบ World History๐Ÿ•Š๏ธ Grief and Loss๐Ÿ›ค๏ธ Career Change๐ŸŒ… Retirement and a New Phase๐ŸŽ’ Teenage Kids๐Ÿ”‘ First Apartment and Adult Life๐Ÿ“ Study Smarter๐Ÿ”Ž Self-Knowledge๐Ÿ–๏ธ Vacation Reads๐ŸŒŒ The Universe Made Simple๐Ÿ‹๏ธ Discipline in Practiceโš™๏ธ Management Behind the Scenes๐Ÿค Teams That Work๐ŸŽธ Lives in Music๐ŸŒด Brazilian Biographies๐Ÿ† Sport and Overcoming๐ŸŽญ Memoirs That Hurt and Heal๐Ÿ•ฐ๏ธ Witnesses to HistoryโœŠ Voices Against Injusticeโ™Ÿ๏ธ How Power Works๐Ÿ”ฅ Nietzsche Step by Step๐Ÿ“ฑ Philosophy for Today๐Ÿ—บ๏ธ Thinking Brazil๐ŸŽˆ Let Your Mind Go๐Ÿ“ฟ Great Texts of Faith๐Ÿ‘ฅ Managing Real People๐Ÿ’ก Ideas That Become Incomeโšก Brain and Emotion in Practice๐Ÿ’˜ Love, Desire, and Trust๐Ÿ’น Invest Like the Greats๐Ÿ›‹๏ธ Freud and Psychoanalysis๐ŸŒ“ Jung, Myths, and Symbols๐Ÿงฌ Personality Theories๐Ÿ˜Š The Science of Happiness๐Ÿ‘€ Why We Act This Way๐Ÿงช Journey Through the Brain๐Ÿฅ— Eat Better๐Ÿ’ฌ Therapies From the Inside๐Ÿšฉ Relationships That Hurtโœจ Positive Mind and Success๐ŸŒฑ Childhood and Attachment๐Ÿ“œ Brazilian Literature๐Ÿ‘๏ธ Dystopias and Warnings๐Ÿฐ The Great Novels

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