Ideas That Become Income

The books, in order

1. 1

   Marketing and Sales · 18 min

   Never Throw an Idea Away: How to Turn Creativity into Money

   Sauana Alves

   Early-stage ideas need a safe place to rest before being judged, because dismissing them too quickly often buries brilliant solutions that are still taking shape.

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2. 2

   Marketing and Sales · 15 min

   Crush It!: Why NOW Is the Time to Cash In on Your Passion

   Gary Vaynerchuk

   Talent isn't enough: if you don't show up consistently online, you become invisible to the very people who need exactly what you know how to do.

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3. 3

   Marketing and Sales · 16 min

   Expert Secrets

   Russell Brunson

   Data alone convinces no one: the person who tells the story of how they got to a discovery sticks in memory more than the person who just presents the finished result.

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4. 4

   Marketing and Sales · 15 min

   Purple Cow

   Seth Godin

   A product that only pleases people, without bothering or surprising anyone, tends to go unnoticed among so many similar options.

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5. 5

   Marketing and Sales · 18 min

   Contagious: Why Things Catch On

   Jonah Berger

   Spontaneous recommendations happen when sharing something new makes the person telling the story look good.

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6. 6

   Marketing and Sales · 16 min

   Building a StoryBrand

   Donald Miller

   When a company casts itself as the star of its own advertising, it steals the hero's role from the customer, and the message loses its power on the spot.

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7. 7

   Marketing and Sales · 15 min

   Launch

   Jeff Walker

   A launch works because it swaps one big sale for a sequence of small yeses: first the customer agrees to watch, then agrees to sign up, and only then agrees to buy.

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8. 8

   Marketing and Sales · 16 min

   The Long Tail: Why the Future of Business Is Selling Less of More

   Chris Anderson

   Selling a little of a lot of things can be worth as much as selling a lot of a few things, because the internet removed the cost of keeping each item on the shelf.

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9. 9

   Marketing and Sales · 19 min

   Content That Converts

   Laura Hanly

   The best topic for content creation emerges at the exact point where the buyer's biggest headache meets your company's core technical expertise.

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10. 10

    Marketing and Sales · 15 min

    Talking to Humans

    Giff Constable

    Ideas developed behind closed doors remain mere guesses until they meet the real reaction of people on the street.

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