Guided Journey
Start a Business From Scratch
From idea to first customer, without romanticizing the road.
The books, in order
- 1
Business · 15 min
The Lean Startup
Eric Ries
A new company learns faster by testing small pieces of its idea with real people than by polishing a perfect plan inside a closed room.
- 2
Business · 15 min
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel (with Blake Masters)
Companies that grow too fast trying to be everything to everybody end up fighting everybody on price, too.
- 3
Business · 16 min
The Art of the Start 2.0
Guy Kawasaki
A business that exists only to make a profit earns less than a business that also solves a real problem for someone.
- 4
Business · 16 min
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
Marc Randolph
No business idea is proven in a conference room; it is only proven when an outsider with no obligation decides to pay for it.
- 5
Business · 15 min
The E-Myth
Michael E. Gerber
Being very good at doing a job is not the same as knowing how to build a business around that job.
- 6
Business · 15 min
The Hard Thing About Hard Things
Ben Horowitz
Company culture is not the nice value on the wall. It is the choice a manager makes when following that value really costs something.
- 7
Business · 16 min
Mastering the Rockefeller Habits
Verne Harnish
Agreeing every day, in fifteen minutes, on what got stuck yesterday prevents a good share of those two-hour meetings at the end of the month.
- 8
Business · 15 min
Jobs to Be Done: Theory to Practice
Anthony W. Ulwick
Basic human needs remain constant over time, while the tools created to meet them change rapidly.
- 9
Business · 16 min
Making Meaning
Darrel Rhea & Nathan Shedroff & Steve Diller
Businesses that compete on low prices alone become commodities and lose customer loyalty.
- 10
Business · 15 min
Service Design
Andy Polaine
A product ends when the box is delivered, while a service comes to life when the customer tries to solve a real problem in daily routine.
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