Speak and Persuade

The books, in order

1. 1

   Relationships · 14 min

   How to Talk to Anyone

   Leil Lowndes

   Someone who asks a question and truly listens leaves a better impression than someone who talks well about themselves.

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2. 2

   Psychology · 15 min

   Talking to Strangers

   Malcolm Gladwell

   Believing people is the default that makes life in society work, and that is exactly why it leaves us vulnerable to those who lie well.

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3. 3

   Marketing and Sales · 14 min

   How to Make People Like You in 90 Seconds or Less

   Nicholas Boothman

   According to the book, your body reveals your inner state before your words do, so it pays to choose how you want to feel before you rehearse what you are going to say.

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4. 4

   Psychology · 15 min

   The Definitive Book of Body Language

   Allan Pease and Barbara Pease

   A firm handshake, held vertically and with direct eye contact, helps you start a conversation on the right foot.

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5. 5

   Psychology · 16 min

   The Body Speaks: The Silent Language of Nonverbal Communication

   Pierre Weil and Roland Tompakow

   According to the authors, inside every person live an instinct that only wants to survive, an emotion that wants to claim space and a mind that tries to plan everything, and the body shows right away when these parts don't match each other.

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6. 6

   Relationships · 18 min

   Difficult Conversations

   Douglas Stone, Bruce Patton, and Sheila Heen

   An interpretation gains strength when it can withstand questions, not just when it finds someone willing to defend it.

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7. 7

   Marketing and Sales · 18 min

   Never Split the Difference

   Chris Voss

   Letting the other person say no early on gives them a sense of autonomy that moves the conversation forward far more effectively than pushing for a premature agreement.

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8. 8

   Marketing and Sales · 14 min

   Pre-Suasion

   Robert B. Cialdini

   Before you improve your argument, it's worth asking what the other person is thinking about at this very moment.

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9. 9

   Marketing and Sales · 14 min

   Influence: The Psychology of Persuasion

   Robert B. Cialdini

   Most decisions that feel like yours alone were actually pulled by an automatic trigger that someone learned how to set off.

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10. 10

    Marketing and Sales · 18 min

    Pitch Anything

    Oren Klaff

    Breaking patterns of condescension with calm and humor restores the balance of power when facing arrogant counterparts.

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