Two ways to teach success: quick tricks or character
Covey opens the book by comparing two streams of self-help literature from the last two centuries. The older one talked about character: patience, integrity, courage, built little by little over a lifetime. The more recent one, which dominated much of the twentieth century, sold quick techniques for communication and posture, without necessarily touching who the person is on the inside.
The book's central argument is that the quick technique does work in isolated situations, like a job interview or a one-off negotiation, but it doesn't sustain a lasting relationship of trust. Without a solid base of character behind it, any communication technique turns into manipulation that the people around you notice sooner or later.
A manager can memorize a script of praise to motivate the team in a meeting, but if day to day he yells, breaks promises and pits one employee against another, the memorized script stops working fast. The team learns to tell the difference between kindness that matches real behavior and kindness staged only for that specific moment.
