The paradox behind the title
Everyone who moves up carries the same habits upward that got them there: the willingness to work harder than everyone else, the desire to be noticed, the rush to solve things fast. The problem is that the higher you climb, the less those habits set you apart from the colleague next to you, because everyone on that floor already knows how to do the technical work well. What starts to decide who gets one more step up and who stalls is something else: the interpersonal habit, the way you treat people.
It's like the factory worker who becomes a supervisor by fighting to prove he knows more than everyone on the shop floor, and keeps fighting the same way once he's a manager, except now he's fighting other managers who know the work just as well as he does. The behavior that drew attention down below, up here, wears people out and pushes them away.
The author spent his career sitting across the table from executives like this: competent people, hired and promoted for their technical results, who couldn't understand why the board hesitated to give them the next step. Almost always the reason wasn't in the spreadsheet. It was in a meeting, in a comment, in the way they treated someone who brought bad news.
