15 Minutes
Cover of The Little Book That Still Beats the Market

Personal Finance · 15 min

The Little Book That Still Beats the Market

Joel Greenblatt · 2010

Who it's for

For you if you've heard of stocks but still mix up a cheap price with a good company, as if they were the same thing. This summary is for anyone who wants to understand the logic of picking a solid business that's selling for less than it's worth, without becoming a hostage to tips from a group chat.

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3 ideas to take with you

1

A profitable company that needs little money to keep earning is worth more, in practice, than one that earns the same but devours capital just to stay on its feet.

2

A low price alone doesn't mean a good business, and high profit alone doesn't mean a fair price; it's the combination of the two that separates a real bargain from a trap disguised as a deal.

3

The biggest obstacle to making money with patience isn't finding the right reasoning, it's putting up with looking bad during the years when it seems not to be working.

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You don't need to understand every company in the market; you just need to understand well the few you've decided to put money in.
An idea from The Little Book That Still Beats the Market, in the words of 15 Minutes

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A different way of telling the investor's story

Joel Greenblatt writes this book as if he were sitting at the kitchen table explaining investing to a teenager in the family, with no jargon, using everyday comparisons instead of complicated charts. The idea is to strip away the aura of mystery around the financial market and show that the reasoning behind it fits in any mind willing to think a little more slowly.

That doesn't mean the content is shallow. Behind the simple language is a way of thinking about business that people who study investing seriously have discussed for decades. This summary is about that way of thinking, the ideas that hold the book up, and not a ready-made step-by-step guide for going out and buying this or that.

One warning right from the start: real money deserves real care. Nothing in this summary replaces a conversation with a qualified professional before any decision involving your paycheck or your emergency fund.

A stock is a piece of a business, not a flashing number

The book's starting point is a reminder of something that seems obvious but that the habit of checking quotes on your phone makes you forget: buying a stock means buying a piece of a real company, with employees, inventory, bills to pay, and customers to serve. The price goes up and down every day, but the business behind it keeps existing, working, and selling, regardless of the market's mood that afternoon.

Looking at it this way changes the question a person asks before investing. Instead of trying to guess whether the price will rise tomorrow, the question becomes: is this particular business good enough, and is it being sold at a price that makes sense to pay today?

What makes a company truly good: return on capital

A company earning a lot in dollars doesn't say much on its own. What matters is how much it earns relative to the amount of money it needs to operate: equipment, inventory, working capital, everything that supports the day-to-day operation. That calculation is return on capital, and it measures how efficiently the company turns each dollar invested into profit.

A company with a high return on capital gets a double advantage: there's money left over to grow without taking out loans or issuing more shares, and it usually has something hard to copy, a strong brand, a cheaper process, a prime location, that keeps competitors away.

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About Joel Greenblatt

Joel Greenblatt is an American investor and fund manager who founded the firm Gotham Capital in 1985. He taught finance and investment analysis at Columbia Business School for more than two decades. Before this book, he published You Can Be a Stock Market Genius, in 1997, about special situations in the stock market. The Little Book That Still Beats the Market is the updated 2010 edition of the original 2005 best seller.

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